Between 3 and 6 months for significant results. In the first weeks, technical and indexing improvements are already visible. After 3 months you start to notice the movement of positions. After 6 months the results are clear. Whoever promises you results in 30 days is lying to you - or will use techniques that Google will penalize later.

Yes, and they work better together. Paid media generates immediate traffic while SEO matures. When SEO starts to work you can reduce the investment in paid media and keep the same traffic. The business that relies only on paid media pays for each visit forever. The one that combines the two, over time pays less and less for the same result.

This is our main specialty - and where we get the best results because we know the industry, the European markets and the keywords that convert into bookings. We also work with adjacent luxury businesses such as spas, event estates or boutiques if they fit our approach. The first consultation is free and we will tell you honestly if we can help you.

With real positions in Google (not estimates), organic traffic in Google Search Console, leads and bookings generated from organic search and cost per lead compared to paid media. We send a monthly report with all this data. We don't measure by impressions or "visibility" - we measure by business generated.

A well done web change does not destroy SEO. What destroys SEO is changing URLs without doing 301 redirects, removing indexed content or reducing loading speed. If we manage the web change we do the SEO migration correctly - we maintain all the positions and in many cases we improve them with the new content and the new structure.