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-- META ADS - GOOGLE ADS - MALLORCA

Every euro
has to
generate
something concrete .

Meta Ads and Google Ads campaigns oriented to real results for businesses in Mallorca. We don't manage ads for the sake of it - every euro invested has to generate something measurable.

I WANT AN AUDIT -- META ADS VS GOOGLE ADS

Measurable results - No smoke reports

THE APPROACH

We don't measure
by clicks.
We measure by customers.

Most agencies present you with reports full of impressions, reach and clicks. Numbers that look good on screen but say nothing about whether the campaign is generating real business.

At O2MAD we measure what matters - qualified leads, cost per lead, cost per customer and real ROI. If the campaign is not generating business, we say so and adjust. We don't protect the campaign by keeping the budget.


A hotel in Mallorca. Paid media campaign. 90 days. ?38% cost per booking. Same budget. Different strategy.

  • Segmentation by real customer profile
  • Own creatives - produced by our team
  • Continuous optimization based on conversion data
  • A/B testing of ads and audiences
  • Monthly cost per lead and per customer reporting
  • Retargeting and similar audiences set-up
THE TWO CHANNELS

Meta Ads
and Google Ads.
Together theywork best.

META - INSTAGRAM + FACEBOOK

Generate desire.

Meta Ads interrupts the user with content that makes them stop, feel something and want to know more. It's the demand generation channel - where the customer discovers your business before they search for it.

  • Interest and behavioral targeting
  • Lead capture with native forms
  • Retargeting to web visitors
  • Audiences similar to your best customers
  • Visual creatives produced by our team

GOOGLE ADS - SEARCH + DISPLAY

Capture intent.

Google Ads captures the customer at the exact moment they are looking for what you offer. It's the demand capture channel - where the customer already knows what they want and you have to be there.

  • Search campaigns for intent keywords
  • Google Display for visual retargeting
  • Brand protection against competitors
  • Google Shopping for businesses with product
  • Conversion tracking set up

Meta campaigns and SEM positioning Mallorca

Agency specialized in advertising campaign management

-- THE DIFFERENTIAL

We produce the
content of
the ads.

Most agencies manage the campaign with the content that the client sends them. We produce the content - photo and video - that is used in the ads.

That means the ad your potential customers see has the same visual quality as the PURO Group portfolio. Not a stock. Not a cell phone photo. Content that generates desire before they even get to your business.

THE RESULT

The campaign that generates desire. The lead that arrives. The customer who books.

OUR CLIENTS

Campaigns that already work

Projects and campaigns that
are already generating business

VIEW ALL PROJECTS

Advertising campaign management

Do you know what SEM and therefore Facebook Ads are?

SEM is the paid positioning of your website on search engines. This is mainly achieved through Google Ads. This tool allows you to position your website through a bid to place you in the first place when your potential customers search for you.

What do you think? The bad thing is that not only you can bid, but your competitors can also bid for your brand, so do not let them "steal" your searches and bid you too.

On the other hand, we have Facebook Ads. This tool is the one that promotes ads on different social networks. From the likes and interactions of people, we will reach potential customers of your business.

SEM Agency Mallorca

If you are looking for a company that helps you to position your website through paid campaigns and that also knows everything you need to know about Facebook ads, you are in the right place!

O2mad is a SEM agency in Mallorca in which we know and work on a daily basis all these points. In this way we offer a service to help all those companies that when you talk about these terms ... do not know where to start.

In our company we will improve the SEO of your company, but we will also carry out all the necessary campaigns so that your potential customers find you and become loyal customers.

Facebook Ads

Facebook Ads is the tool that performs both Facebook Ads and Instagram Ads, in all its ways. It segments people by age and tastes so that you, when it comes to making your ad, focus it on the people who may like and be interested in it.

This tool is undoubtedly one of the best ways to reach all your potential customers. In addition, to attract more and get the lead of that customer can be done through an offer or discount that they will get by leaving their data.

In this simple way you will get the data of your potential customers and you can contact them to get them to become real customers. In addition, thanks to the metrics provided you will have all the information about where and how they have reached you.

SEM positioning

SEO and SEM are what makes you appear on the first pages of Google when people search for you. But they differ in one basic thing: SEM is paid and SEO is organic.

Through Google Ads you can pay to appear in the first positions when people search for your brand or things related to it. This is interesting because they are potential customers, and because all the traffic to the website, after all, is always beneficial for it.

But all good things have a downside, and that is that your competition can also bid on your brand and related words, so you will have to know very well how to do it to do it right. So why not leave it in the hands of professionals? At O2mad we are experts in Google Ads.

WHAT YOU ASK US

Frequently asked questions.

How much budget do I need to get started?

There is no universal minimum - it depends on the industry, the competition and the target. We have seen campaigns with €500/month generate more than campaigns with €5,000/month. The difference is in the strategy and the content. What we will tell you: if the budget is too low for your target, we will tell you before you start.

Meta Ads or Google Ads - which is better for my business?

It depends on the target. Meta Ads generates demand - makes someone discover your business even if they weren't looking for you. Google Ads captures existing demand - appears when someone is already searching for what you offer. The combination of the two is most effective for most businesses.

Do you create the content of the ads?

Yes, this is one of our main advantages. We produce the visual content - photo and video - that is used in the ads. We don't work with stock or images from the client's cell phone. The ad has to generate desire before the customer gets to your website - that requires quality content.

How long until you see results?

The first weeks are for learning - Meta and Google algorithms need data to optimize. From the third or fourth week onwards you start to see clear results. The first month is always the most expensive in cost per result - it gets progressively better as the campaign matures.

ADVERTISING SPECIALISTS MALLORCA

Is your advertising investment
generating customers?

Free audit of your current campaigns. We tell you exactly what is going wrong and what we would do differently.

I WANT THE AUDIT

  • Address

    Gran Via Asima, 20. 3rd Floor. Local 38. 07009. Polígono Son Castelló. Palma de Mallorca. Balearic Islands

  • Contact

    Email: marketing@o2mad.com
    Telephone: 625 909 791

  • Web contact

    You can also contact us through our RRSS or through our web contact form.